Greenwashing ‘Sustainable’ Forestry Initiative (SFI) = Selling False Information

From Forestethics.org :
SFI is the stamp of approval that stands for Sustainable Forestry Initiative. And its bunk! It's the stamp of approval by companies out to make a profit by fooling consumers into believing their products are environmentally good for them and good for the earth. Remember this when you see SFI:  SELLING FALSE INFORMATION